How we led the design and development of Carrefour Tunisia's first e-commerce platform, transforming the entire value chain with omnichannel capabilities.

Digital Commerce Transformation for Carrefour

Carrefour

Carrefour

Carrefour is one of the world's leading retail groups, operating a multi-format network of over 12,000 stores in more than 30 countries. In Tunisia, Carrefour operates hypermarkets, supermarkets, and convenience stores, serving millions of customers.

Highlights

  • Global retail leader
  • Multiple store formats across the country
  • Millions of customers served annually
Services
  • Digital Transformation Advisory
  • Cloud & Infrastructure Consulting
  • DevOps & CI/CD Automation
  • E-commerce & Marketplace Solutions
  • End-to-End Project Delivery
  • UX/UI Design & Optimization
  • Systems & Product Integration
Industry
  • Retail

The Challenge

Carrefour faced several challenges in their digital transformation journey

No Digital Presence

Lack of an e-commerce platform in a market with increasing demand for online shopping options.

Complex Inventory Management

Need to synchronize inventory across physical stores and the new online channel.

Fulfillment Logistics

Requirement for efficient order processing, picking, and delivery systems for online orders.

Customer Experience

Need to provide a seamless shopping experience across both online and offline channels.

Comprehensive E-commerce Solution

We designed and developed a complete e-commerce ecosystem for Carrefour Tunisia, transforming their entire retail value chain.

Key Features

Responsive Web & Mobile Experience

Optimized shopping experience across all devices with a mobile-first approach.

Click & Collect

Option for customers to order online and pick up in-store, reducing delivery costs.

Multiple Payment Methods

Integration with various payment gateways to offer customers flexible payment options.

Personalized Recommendations

AI-powered product recommendations based on browsing and purchase history.

Loyalty Program Integration

Seamless integration with Carrefour's existing loyalty program across channels.

Advanced Analytics Dashboard

Comprehensive reporting tools for monitoring sales, inventory, and customer behavior.

Full-Featured E-commerce Platform

Developed a comprehensive online shopping platform with product catalog, search, cart, checkout, and account management features.

Integrated Inventory System

Created a real-time inventory management system that synchronizes stock levels across physical stores and the online platform.

Order Fulfillment System

Implemented an efficient order processing workflow with picking, packing, and delivery management capabilities.

Project Execution

Implementation Approach

Our phased implementation approach ensured a successful digital transformation for Carrefour

Phase 1

Discovery & Strategy

Conducted comprehensive market research and developed a digital strategy aligned with Carrefour's business objectives.

Phase 2

Platform Design & Development

Designed and developed the e-commerce platform with a focus on user experience, performance, and scalability.

Phase 3

Systems Integration

Integrated the e-commerce platform with Carrefour's existing systems, including inventory, ERP, and loyalty programs.

Phase 4

Fulfillement Optimization

Implemented and optimized order fulfillment processes, including picking, packing, and delivery workflows.

Phase 5

Launch & Continuous Improvement

Successfully launched the platform with a phased rollout strategy, followed by ongoing optimization based on data and feedback.

Impact

Results & Benefits

The digital commerce transformation delivered significant business impact for Carrefour Tunisia.

New Digital Sales Channel

Successfully established Carrefour's first e-commerce presence in Tunisia.

Increased Revenue

Generated significant additional revenue through the new online channel.

Expanded Customer Base

Reached new customer segments who prefer online shopping.

Enhanced Customer Experience

Provided a seamless omnichannel shopping experience for customers.