AvidCRM

Bank

Drive Loyalty, Automate Campaigns, and Personalize Customer Engagement at Scale

A smart, scalable CRM built for B2C brands. Centralize customer data, segment audiences, and automate campaigns across email, SMS, push, and more.
AvidCRM

Built for Mass Engagement and Conversion

In the retail, eCommerce, and consumer services world, customer attention is short-lived and competition is high. AvidCRM gives you the tools to understand behavior in real time, act on insights instantly, and build personalized journeys that convert occasional buyers into loyal customers.

Customer Insights

Create unified customer profiles with real-time data across all touchpoints, from online browsing to in-store purchases, enabling a true 360° view of each customer.

Automated Engagement

Deploy event-triggered campaigns and personalized customer journeys that respond to real-time behavior, ensuring timely, relevant communication at every stage.

Loyalty & Retention

Build and manage sophisticated loyalty programs and personalized promotions that increase customer lifetime value and foster long-term brand advocacy.

Powerful Solutions for Modern B2C Businesses

AvidCRM addresses key challenges faced by retail and consumer brands looking to build stronger customer relationships

Campaign Automation

Build and automate email, SMS, and push notification campaigns based on customer actions and triggers Automated welcome sequences Cart abandonment recovery Post-purchase follow-ups

Loyalty Programs

Launch and manage comprehensive loyalty programs and targeted promotions to drive repeat purchases Points and rewards systems Tiered membership benefits Exclusive member promotions

Personalization

Deliver personalized experiences using real-time segmentation and behavior tracking Product recommendations Behavior-based messaging Dynamic content delivery

Data Synchronization

Synchronize customer data from ERP, eCommerce platforms, POS systems, and websites Omnichannel data integration Real-time data updates Unified customer profiles

Re-engagement

Re-engage dormant customers with automated win-back flows and targeted offers Churn prediction alerts Win-back campaign automation Personalized incentives

Performance Tracking

Track campaign performance and customer lifecycle KPIs with comprehensive analytics Campaign effectiveness metrics Customer lifetime value analysis Conversion funnel optimization

Comprehensive CRM Capabilities 
AvidCRM provides a complete suite of features to help you understand, engage, and retain your customers

360° Customer Data

Create a complete view of each customer by unifying data from all touchpoints and interactions.

  • Unified profiles across purchase history, behavior, and preferences
  • Sync with ERP, eCommerce platforms, mobile apps, and offline channels
  • Real-time updates on every customer interaction
  • Identity resolution across devices and channels



Smart Segmentation

Create precise customer segments based on behavior, preferences, and purchase patterns.

  • Multi-criteria filters: purchase frequency, geography, recency, value
  • Dynamic lists that evolve as customer behavior changes
  • Rule-based triggers for personalized offers and journeys
  • AI-powered segment recommendations


Campaign Automation

Build sophisticated, automated marketing campaigns that respond to customer behavior.

  • Email/SMS/push campaign builder with visual editor
  • Event-based automation (cart abandonment, birthday, no activity)
  • Drag-and-drop journey design for onboarding, reactivation, retention
  • A/B testing and optimization tools


Loyalty & Promotions

Create and manage loyalty programs that drive repeat purchases and increase customer lifetime value.

  • Reward program logic and tier management
  • Personalized coupon distribution based on customer segments
  • Redemption tracking and engagement analytics
  • Referral program management


Reporting & Dashboards

Gain actionable insights with comprehensive analytics and customizable dashboards.

  • Campaign KPIs: open, click, conversion, churn
  • Customer metrics: LTV, engagement rate, churn risk
  • Cohort and funnel analysis
  • Customizable executive dashboards


Designed for Retail and B2C Brands

AvidCRM is tailored for businesses that need to manage relationships with large customer bases

Fashion & Apparel

Drive seasonal campaigns, personalize style recommendations, and build loyalty with fashion-forward customers.

Consumer Goods

Increase repeat purchases, manage product launches, and create personalized cross-selling opportunities.

eCommerce & Marketplaces

Optimize conversion rates, reduce cart abandonment, and create seamless omnichannel experiences.

Food Delivery & QSR

Increase order frequency, manage loyalty programs, and deliver timely promotions based on ordering patterns.

Beauty & Wellness

Create personalized product recommendations, manage subscription services, and drive repeat appointments.

Travel, Events & Entertainment

Drive advance bookings, manage seasonal promotions, and create personalized travel recommendations.

Transform Your Customer Relationships
AvidCRM delivers measurable business outcomes that drive growth and customer loyalty

Increase Customer Lifetime Value


Drive higher customer value through personalized engagement strategies that build deeper relationships and encourage repeat purchases.




Reduce Customer Churn


Identify at-risk customers early and automatically deploy targeted reactivation campaigns to maintain engagement and prevent churn.



Save Time with Automation


Eliminate manual marketing tasks with scalable, automated workflows that deliver the right message at the right time to the right customer.



Improve Marketing ROI


Maximize your marketing investment with data-driven targeting and segmentation that ensures your campaigns reach the most receptive audiences.







Unify Customer Experience


Create a seamless customer experience by unifying online and offline interactions into a single customer view that informs all touchpoints.





Scale Your Marketing Efforts


Easily scale your marketing initiatives to reach millions of customers without sacrificing personalization or message relevance.



Flexible Implementation to Meet Your Needs

AvidCRM offers multiple deployment and delivery options to accommodate your specific requirements

SaaS (Cloud)

Our cloud-based solution offers rapid deployment, automatic updates, and scalable resources to handle growing customer bases. Ideal for most retail and B2C businesses.

On-Premise

For organizations with strict regulatory requirements or those who prefer complete control over their infrastructure. Includes dedicated support for implementation and maintenance.

Plug & Play

Get up and running quickly with pre-built templates, workflows, and integrations designed specifically for retail and B2C businesses. Minimal configuration required.

Custom Configuration

Tailored implementation that aligns perfectly with your unique business processes, data model, and brand experience. Includes custom integrations and workflows.

Let's Build Smarter Customer Journeys

Whether you're scaling your brand or deepening relationships with millions of users, AvidCRM gives you the tools to engage, convert, and retain—automatically. Request demo